Relationship Marketing

Relationship Marketing is defined by putting an emphasizes on client retention and satisfaction, rather than a dominant focus on sales transactions.

As a practice, relationship marketing differs from other forms of marketing, in that it recognizes the long-term value of customer relationships and extends communication beyond intrusive outbound advertising techniques and sales promotional messages.

With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward, as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers, going beyond simple demographics. It’s all about understanding who you can help, and why they should choose you. Relationship marketing includes inbound marketing efforts, (a combination of search engine optimization and strategic content), PR, social media and application development.

My mission is to help your business build long-lasting relationships with your ideal audience. It’s all about providing value. I want to help your business tell your story, and use relationship marketing to show the world just how much your company cares.

When you attract the right audience, they love working with you, you love working with them, and they love telling their friends about their relationship with your business! That’s when the referral repeat business is born.

To understand how this works and to help my clients create a long term Relationship Marketing Strategy, I’ve created a 6-Step Relationship Marketing Funnel that I walk all my clients through.