Public speaking It’s time to start thinking about marketing differently.
- Inspire your audience to be a magnet, not a bullhorn.
“Jessika and the NOW Marketing Group are innovative and creative in social media platforms. Jessika is always willing to assist the Small Business Development Center with training and client relations. It is my pleasure to work with such a talented group of people.”
Kathy Keller
Small Business Development Center
Listen to Jessika's Social Media Marketing World presentation.
How to Capture Attention, Amplify Your Message, and keep them coming back for more.
Just a few brands
I partner with
Attendees Will Leave Inspired to Take Action!
With the use of technology and automation rising, more brands are struggling to connect and build relationships that last with their customers.
Traditional marketing is dead. Now more than ever customers need honesty, transparency, and a human connection with their favorite brands online.
Keynote Topics
Dark Social:
How to Exhort and Influence in the Next Wave of Marketing
So, your audience is spending more time on social media than ever before but your analytics aren’t aligning with the trend? But what if you knew why nearly 80% of your traffic isn’t being accounted for and why leaders like Gary V., Mark Zuckerberg, and Mari Smith are declaring the future of social private?
Messenger marketing, niche social channels, private groups- today we, as brands, must be invited to the conversation. It’s time to decode Dark Social to grow organic engagement and raving fans without the constant pay to play model.
Take-Aways
- Discover how to lead a Dark Social Community Destination to Capture Attention, Amplify Your Message, and Keep Your Audience Coming Back for More
- How to Use Dark Social in your Favor to Grow Word of Mouth Referrals
- Communication Techniques to turn your followers into true fans, your clients into advocates and your community into collaborators
amplify our message
From Disruptor to Desired How to build a Craveable Brand
With organic engagement reaching a low .09% average in 2019, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are in an age of digital content saturation and now we are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.
In this fast-paced, example-filled session we’ll learn:
- How earned media allows you to accomplish what used to be only possible with paid.
- Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
- The art of capturing attention organically for today’s consumer and the flywheel formula and tools it takes to keep it.
- How to take your message and become the “stand out” take-notice brand amongst the sea of “samesies”.
Community to Conversions
How a $100 Ad Spend led to $100,000 in new business
In this presentation, we will walk through the story of how the Mr. Manhole company turned one video ad into a deal worth $100,000. I will break down the exact formula I used to get leads, sales and over 6 Million views in 4 Days with companies such as Cheddar, Mashable, Tech Insider and Mashable sharing the content. Literally turning potholes to pots of gold using video ad marketing with organic community engagement.
Together we will learn:
- How to craft the right message that generates sales
- Where to place Ads for maximum exposure
- What you need to set up before spending $1 on Facebook
- How to leverage your community for conversions
sales + marketing
Build a Smarketing Plan Aligning your sales and marketing teams
With over 80% of consumers not trusting marketing messages and word of mouth being the best generator of new sales
The sales funnel doesn’t exist anymore.
In this workshop we will breakdown how to build a relationship marketing plan within your company from start to finish.
Relationship ROI -
Driving Business Growth by Amplifying Relationships Online
60% of the sales cycle is over before a prospect even talks to a representative at a company and nearly 53% of prospects that we speak with will not be the right fit for your company. So how can we align our brands to build the right relationships with our ideal clients to increase ROI, reduce churn, and grow word of mouth business?
In this workshop, we will uncover how you can manifest the right relationships that will grow abundance and momentum in your business. We will dive into real authentic relating techniques and relationship marketing tools that we can apply to any business online and in-person that will double your leads in 12 months.
Previous speaking engagements
- Fame & Profit Summit 2022
- Onward Summit
- Social Media Marketing World 2022
- Learn how Industry Experts are using Social Media
- Grow Your Audience Toolkit Conference
- Social Media Day Summit 2021
- Social Strategies Success Summit
- Audience Engagement Through Multi Social Media Live Video Streaming
- Blogging For Your Business Summit
- Stand Out And Be Seen Masterclass Series
- StreamYard Live Stream Success Summit
- Fire & Spark E-Commerce Marketing Summit
- PromoRepublic SMM Agencies Growth Summit
- Social Media Marketing World 2015, 2016, 2018, 2019, 2020
- Agorapulse Twitter Summit 2020
- Allen Lima Leadership: Building A Craveable Brand 2020
- University of Northwestern Ohio Alumni Speaker 2020
- Content Marketing World 2020
- Inbound 2020
- AgoraPulse LinkedIn Summit 2020
- ManyChat Conversations 2020
- Social Media Strategies Summit 2020
- Small Business Administration - Small Business Series 2020
- Real American Sunrise - Future Of Marketing 2020
- Social Pulse Weekly 2020
- Relationship & ROI Masterclass 2020
- SUMMITUP 2015, 2017, 2018, 2019
- Influencer Summit 2017
- Content Marketing World 2017
- YWCA National Conference 2017
- Social Media Interactive 2017
- SBMA National Conference 2017 Columbus
- Social Media Dayton 2016
- More than 60 small chamber and industry events across Ohio, Michigan, and Indiana
Podcasts & Interviews:
- Social Pulse Podcast: Agency Edition – The Agency Owner’s Dilemma: How to Replicate Themselves
- Interview by Bryan Kramer
- What’s the Word
- Dance Studio Owners Association: Transform My Dance Studio
- Business Addicts
- #SOCIALROI Twitter Chat
- Agents of Change: How to Build Trust with C.A.R.E.
- Marketing Buzzword Podcast: Relationship Marketing with Jessika Phillips
- Creating Authentic Customer Relationships: A Conversation with Relationships Marketing Evangelist, Jessika Phillips
- Guest on #millennialtalk with Chelsea Krost “How to Master Relationship Marketing”
- Influencer Factory
- TwitterSmarter
- Classroom without Walls
- Bella in your Business
- Women Empowering Women
- Cox Business 5-in-5 Influencer Tips
- Kindness Summit
- Ready to Amplify
- Women Who Mean Business
- Thinkific
- 2019 Digital Marketing Trends From 18 Marketing Experts
- Video Marketing Trends 2019: 13 Industry Experts Teach Us How to Crush It This Year
- The Digital Supehero’s Club Podcast
- 3 Marketers Podcast: Word Of Mouth Marketing Strategy
- InTheSpotlight w/ #Digital360Chat
- Balancing WORK and FAMILY by TweenOvate
- 12 Social Media Marketing Predictions From the Pros
- Social Pulse Weekly
- 2020 Social Media Marketing Predictions!
- 22 Marketing Experts: Here’s What To Expect In 2020
- Marketing the region: Lima stakeholders discuss strategies for Greater Lima Region
- 2020 Digital Marketing Trends From 22 Marketing Experts
- Using Social Media to Drive Business Growth
- Turning Word of Mouth Into World Of Mouth with Jessika Phillips
- Marketing Like The Pros: Storytelling Your Brand For Sustainable Growth
- Design Hill – Turning Fans Into Customers and Customers into Super Fans
- Moxie Chat with Debra Trappen
- Video Marketing Trends for 2021: Top Predictions from 18 Industry Experts
- 100+ Content Marketing Predictions for 2021
- Marketing Ink
- Serving Before Selling: Relationship Marketing 101
- Studio Sherpas Podcast
- Tintero Creative Podcast
- 2022 Digital Marketing Trends from 20+ Experts
- How To Create an Unconditionally Successful Life And Business
- Agorapulse Agency Accelerated
- CloudCampaign Agency Mastery Series
- Oh No! Not Another Live Show
AWARDS:
- Inc Best Workplaces 2022
- Emerging Business of the Year
- Young Influencer of the Year by the Lima Young Professionals in 2014
- Forbes for Agency Success in 2016
- Social Media Examiner, Creative Uses in Social Media in a Non-Traditional Industries 2013-2015
- Top 12 Rising Stars of Social Media in 2016
- Top 33 Rising Stars for Social Media in 2017
- Featured in Inc., Voice of Bold Business, and AgoraPulse
- Inc. Feature
- Social Media Examiner: for creative uses of social media in healthcare and insurance industries
- TabSite: for creative uses of social media in a non-traditional industry
- MPI Magazine: for internet marketing within non-traditional industries
- Half-Time Mike Podcast: for Relationship Marketing Strategies