Launching an inbound marketing campaign needs to be done in an organized and strategic fashion in order to get the best results. Using a step-by-step process, you can develop your marketing campaign and successfully implement it to drive conversions. The following steps will help you get your team on board and put your campaign on a track to success.
Identify your audience
Research your best customers to determine your target audience. Get to know them well to understand how they think and why they buy. Your content will be focused on answering their questions and fulfilling their needs.
Set goals and benchmarks
Determine your goals for your campaign. Do you want to build your mailing list, increase profits or get sales? What action do you want your prospects to take and what result will come from their conversion? Set short- and long-term goals.
Create your offer and landing page
Decide on your offer and create a landing page using best practices to entice your customers to convert. Add your CTA on your landing page as well as other closing statements.
Build a system to automate follow-up contacts
Getting a customer to convert is only the first step. Afterward, you want to reconnect with them through automated follow-up emails and other methods.
Kick off the campaign with a targeted email
Start your campaign with a targeted email to your existing audience. The email will help drive this initial group to your landing page for quick results and give you a good test of the effectiveness of the page.
Write a blog post
Blog posts are a great way to generate traffic and push it to your landing page. You can use a friendly, conversational tone and also plug in SEO into the content to give your campaign impetus in the Google search engine.
Share it on social media
By sharing the campaign on social media including Twitter, Facebook and LinkedIn, you can begin to build “word of mouth” referrals as the social media shares build.
Add in long-tail keywords
Long-tail keywords are helpful in grabbing those specific searches and adding more keywords to your campaign copy. As you add more related keywords, you will find your content will show up in more search results on Google.
Consider paid search and other paid channels
Budgets and other factors affect your decision to use paid channels for marketing your campaign. Consider this avenue wisely, and then implement your selections.
Track your URL
Track the landing page URL to collect data on who, where, why and how people are finding it. The tracking information will help you improve the campaign and its effectiveness.
Analyze your results
Analysis of results during and after the campaign is how you learn to improve it for this go-around and future campaigns. Your results will prove and disprove your assumptions and help you understand better how to reach your customers and entice them to convert.
By following this process step-by-step in an organized fashion, you will find what works for your particular campaign, product and clientele. The process will give you the power to grow your business successfully through solid data analysis and implementation.